Website
Showing Lauren the site we picked up on a couple little trouble shoots that I fixed. Lauren pointed out that the 'Warren' on the drop down menu ought to be Warren Maxwell for clarity - an easy fix! I also added a written button to take you to the full sound video.
I then updated the confirmation page to be a little nicer and ran our text through Grammarly. Now all that is left to do is take a walkthrough video and download all the files for submission.
Animation
I left off last week with being absolutely frustrated out of my mind that I couldn't get the bushes and plants to be still when the fish was swimming to the surface, and when it was jumping to eat the dragonfly.
I came into class today and asked Klaus for help. Straight away he said that the bushes moving was actually a really nice aspect of the animation, as it added a bit of depth and interest instead of having a background that doesn't move. I had similar feedback from my flatmates over the weekend but since they aren't design students I chose to ignore them - turns out I should've listened.
I decided to leave the bushes dancing around, and instead be happy with this and think of it as a benefit to the overall animation. Therefore the animation was complete, just like that.
I did upload it within the week 11.2 post but I'll put it here too just in case.
Poster
We printed out our revised poster at a2 for some feedback.
Andre's feedback:
- too much blank space in the top half
- the title could do with being a little higher on the page
- could bring one plant higher out of the bushes to have more of a focal point rather than a confusing mess
- could try the body copy underneath the title
- try body copy within the frame as the things outside the frame seem a little left out
- frame could be broken by bats logo
- try adding dragonfly in there for another focal point
Implementing feedback
Moved the title up, as well as enlarging one of the plants so it rises from the others.
Trying the body copy beneath the title and also having a first go at intersecting the frame with the logo.
Moving the body copy back up as it doesn't work as well beneath the title and leaves the top looking empty.
Bringing the logo into the frame too, and making the entire frame longer.
Bringing in the dragonfly, which I edited so it would have the same colours as the plants.
Getting rid of the dragonfly as it takes away the attention from the title and the plant, and making the logo bigger as well as intercepting it with the frame.
The final we decided on. Only change is that we cut the frame off a little bit before it touches the logo.
We have now submitted this to the toystore for printing.
Poster Wall
Rationale
Regrowth encapsulates the idea of protecting and preserving the environment for future generations to enjoy. Our season of plays hosted by BATS Theatre aims to remind people of the beauty of Aotearoa and their memories. Using this pathos of memory we hope to inspire people to take better care of nature and recognise their place in its decline.
The design principles we have used throughout our media touch points are scale, repetition, and balance. As well as this, we have utilised layering, colour and texture. We used these to create an element of fantasy in our works, unlocking this idea of the forgotten idyllic memory. In our poster we have the flora and fauna growing up out of the frame of the poster to show nature regrowing to its former glory. This idea recurs in the animation as well as the website. The framing of the site creates this experience for the viewer that by booking and going to the plays they are entering a new world, where they can see the future results of restoration and regrowth of nature around us. The website features plenty of our illustrative works to continually engage the viewer, as well as interesting colours to progress with the idea of idyllic nature.
The animation is set to ‘Home, Land and Sea’ which is a slow, peaceful song. We chose this as we felt that we needed to captivate the viewer with this vision of paradise, and the melody helped to bring this to life. Some of the colours used are unnatural for flora and fauna; this extends on the theme of the fantasy world.
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